A blog about all the things to expect in the growing, ever-changing world of digital marketing.
It’s almost 2023! Every new year, brings fresh challenges, new opportunities, and cutting-edge advancements in the digital marketing world. It is essential for us marketers to stay on top of the always-shifting environment of the digital marketing space as technology develops and changes in order to take advantage of it. Here are some digital marketing trends that, in my opinion, will be extremely important to our plans in the upcoming year and also streamline your career as a digital marketer.
Artificial Intelligence and Machine Learning.
Technology is getting smarter all the time. In order to help brands advertise on their platforms, platforms like Meta have declared that they are expanding their artificial intelligence (AI) capabilities. AI in marketing makes recommendations as users scroll through their feeds by using personal data to develop targeted and personalised messages to best engage with clients. In 2023, brands and platforms should make AI a priority. I as a digital marketing consultant am very curious to see how this technology develops over the coming year.
Digital Collaborations with Brands
Collaboration with brands or influencers is enjoyable and successful. A joint venture brings together two like-minded organisations and individuals, it also becomes a win-win for both the brand and influencers. By connecting, your brand can reach their audience and vice versa. It’s an exciting experience for the consumer as well because they get to see brands collaborate to produce something that will be enjoyed by all. As a digital marketing consultant, we must include brand collaborations in our strategy. Below are a few examples that will blow your mind:
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GoPro & Red Bull.
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Kanye & Adidas
Co-branding Campaign: Yeezy -
BMW & Louis Vuitton
Co-branding Campaign: The Art of Travel
Augmented reality (AR) & Virtual reality (VR)
During the epidemic, AR and VR technologies have advanced, bringing immersive experiences into the comfort of our own homes. As of 2021, there are 57.4 million VR users and 90.9 million AR users in the United States. With the use of augmented reality (AR), buyers may view products from the camera of their phones in their homes or other real-world settings. Before purchasing and going through the inconvenience of delivery and return, it is essential to see how a new TV, desk, or couch will appear and fit in your room. Similar to this, virtual reality (VR) can transport customers to a setting that you or they designed.
These advertising additives are sure to live round and develop even greater in 2023. It is our task to paintings carefully with them. What are you searching ahead to maximize withinside the new year?
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